Beauty of Joseon stands as a testament to Korea's rich heritage, drawing inspiration from the esteemed Joseon Dynasty and its timeless skincare traditions. Rooted in a philosophy that prioritizes inner beauty, the brand unveils a range of products infused with potent natural ingredients, each offering unique benefits for skin health and vitality. Let's delve into some of the key ingredients that define Beauty of Joseon's skincare.
Green Plum: Gentle Exfoliation for Renewed Skin
Green plums in Beauty of Joseon's products are used for natural gentle exfoliation and skin renewal. Green plum contains natural AHA compounds, such as citric acid, which gently slough away dead skin cells and impurities, to achieve a smoother, brighter complexion. This gentle exfoliation process helps refine skin texture and minimize the appearance of pores, making it an ideal choice for those who are just starting with exfoliation and are seeking to revitalize their skin without any harsh abrasives. Want to try green plum in skincare? Then go for a gentle cleanser like the Green Plum Refreshing Cleanser.
Rice has long been cherished in Korean skincare for its nourishing and brightening properties, and Beauty of Joseon harnesses its benefits to perfection. Rich in amino acids and minerals, rice bran moisturizes the skin, leaving it supple and hydrated. Additionally, its soothing properties make it particularly suitable for sensitive skin types, helping to sooth discomfort and redness. For those striving to achieve a luminous complexion and improve overall skin texture, products infused with rice offer a natural and effective solution. If you’re looking to try rice in skincare, we recommend going for the bestselling sunscreen: Relief Sun Rice + Probiotics SPF 50 or our favourite cleansing balm: the Radiance Cleansing Balm.
Propolis is valued in Korean skincare for its antioxidant and antibacterial properties. In the Glow Serum, propolis joins forces with niacinamide to offer the perfect combination for protected skin. Propolis, derived from bees, is packed with antioxidants and helps shield your skin from everyday damage, is wound healing and offers a healthy glow to the skin. Niacinamide, a form of vitamin B3, is known for its brightening effects and ability to even out skin tone.
Embracing Time-Honored Wisdom
In essence, Beauty of Joseon encapsulates the essence of Joseon Dynasty skincare while catering to the modern-day skincare enthusiast. By embracing the time-honored wisdom of natural ingredients and traditional practices, the brand offers a holistic approach to skincare that prioritizes both efficacy and gentleness. Whether you seek anti-aging solutions, gentle exfoliation, or radiant skin, Beauty of Joseon's skincare line presents a beautiful range of options to meet your skincare needs while honoring Korea's rich cultural heritage.