Altruist: a brand story

Altruist was one of the first brands we decided on selling at JOIN. Primarily because of their high quality and affordable sunscreens, but also because we fell in love with the story behind the brand...

The beginning

Like JOIN, Altruist was founded by two friends. Andrew (UK) and David (NL) met in South Africa and became good friends whilst sitting in the morning sun on surfboards in the Indian Ocean. David (an economist who has worked in skincare his whole life) and Andrew (a Consultant Dermatologist) worked together on their shared mission: to reduce the incidence of skin cancer through the increased use of quality sunscreen together with better education and awareness. In line with this mission, Altruist supports charities that help children with albinism in Tanzania and the rest of Africa.

Altruist SPF50 and Face Fluid SPF 50 | JOIN skincare

£0,10 from each tube goes to the charitable causes: Under the Sun & Afrikaanse Albino's!

And of course, like all sunscreens at JOIN, the Altruist sunscreens are vegan, cruelty-free and don’t leave a white cast.

Shop Altruist sunscreens here!


Back to blog