Back in the days, we never thought of reading ingredient labels on skincare products. Tempted by pretty packaging, we solely wondered if a bottle would fit our vanity. Now, we've come to realize the importance of a well-balanced formula with ingredients that aren’t irritating or sensitizing. Our vision is to provide a platform that focuses on skincare formulations first, rather than aesthetics.

Everybody should be able to enjoy skincare. With this in mind, JOIN carries products that any skin type and skin tone can use. For instance, on this platform you will not come across a sunscreen that leaves a white or grey cast. Added to that, there is this ungrounded notion that skincare is limited to people who identify as women. This couldn't be further from the truth: creams and gels don't discriminate. Lastly, as we feel all budgets should be covered, let us prove that effective skincare does not have to break the bank.

Need we say more? There is no point in supporting skincare brands that still test on animals, when there are plenty of brands that are cruelty-free. And yes, by cruelty-free we mean globally. None of our brands sell their products in mainland China - where animal testing is mandatory. Nor does JOIN carry brands that are owned by a non-cruelty-free parent company.